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How Social Media Can Impact Your Business

How Social Media Can Impact Your Business

In today’s world, it is nearly impossible to ignore the presence of social media. Facebook, Twitter, Instagram, Pinterest, SnapChat, and LinkedIn have become part of our daily personal lives. In organizations and businesses, the role of social media is becoming increasingly difficult to ignore or underestimate. Once considered an “add-on” or “extra” thing for businesses to become involved in if time and financial resources allowed, that model is largely outdated. Social Media has changed the way that businesses can and need to communicate with and market to existing and potential customers. Due to the explosive growth of social media platforms over the past five years, usage is now a necessity to ensure a business or organization is at the forefront of its target market.

Deciding where to focus social media time – and especially money – is an important first step. Each of the most commonly used platforms has pros and cons, and it’s essential to choose the one(s) that are the best fit for your organization. Many experts consider these to be the top 6 places to invest time and money in 2018:

  • Facebook – great for brand exposure and customer relations
  • Instagram - fast, efficient, and easy photo and video sharing
  • Twitter – microblogging service for sending text-based posts; allows quick response to clients and customers
  • Pinterest – virtual bulletin boards for photo sharing; works especially well for products with strong visual appeal
  • LinkedIn – great way to develop business-to-business relationships and interactions
  • SnapChat – mobile conversation platform allows sending up to 10 seconds of video or a photo which disappear after viewing

Not sure where to even start with social media? For more information about the types of social media platforms, including pros and cons and usage stats, check out our Social Media Cheat Sheet.

Once you have your social media platforms up and running, it’s important to monitor results to ensure you’re reaching your target audience and achieving maximum ROI. Social media marketing is one of – if not the MOST cost-efficient element of a marketing strategy. Metrics to consider monitoring include: counts of fans, followers, and page likes and growth of these counts over time; optimal times for your audience to engage with posted content; tracking of likes and other reactions to posts; and determining the reach (or level of engagement) of posted content.

Evolve Impact Group offers multiple social media management programs to ensure that your customers are kept in the know about what is going on with your organization and industry. With your input and direction, we can manage your Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube accounts daily to ensure that your message is being seen!  Our Social Media Packages include daily posts to any or all social media outlets, custom content, and monthly reporting - and are affordable! Let us help you manage your social media presence and make an impact with your customers. (For more information about the value of a Social Media Manager, see blog post.)

Have a question or ready to get started? Learn more about EIG’s Social Media Management services. Contact us today for more information about our packages and pricing. This great quote sums up how EIG views the importance of social media marketing: “There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.” [Blue Mountain Media]

Resources:

Agius A. 10 Metrics to track for social media success. Social Media Examiner [online]. 8 Nov 2016 [cited 5 Jul 2018]. https://www.socialmediaexaminer.com/10-metrics-to-track-for-social-media-success/

Blue Fountain Media. 10 Advantages of social media marketing for your business [online] 4 Apr 2016 [cited 3 Jul 2018]. https://www.bluefountainmedia.com/blog/advantages-of-social-media-marketing/

Evolve Impact Group. Why do you need a social media manager? Blog post [online] 7 Mar 2017.

Jolly W. The 6 most effective types of social media advertising in 2018. BigCommerce [online] [cited 3 Jul 2018]. https://www.bigcommerce.com/blog/social-media-advertising/

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The crew at Evolve have elevated our marketing efforts to a whole new level! They are always available for questions and brainstorming and have helped our new business with creating some powerful marketing campaigns both online and in the local community.

- Steven Hull, Integrity Urgent Care

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